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Has anyone thought about how much money the heart foundation is making from the Hear Tick Campaign?
The tick is being promoted as a way for consumers to choose healthy food, but is it really an indication of the food being healthy?
The first thing that consumers should be aware about the tick is, that it is not free, companies pay money for this endorsement. The heart foundation would say this helps cover costs, but you can be assured that it is highly profitable!
Secondly, the heart foundation has a philosophy that reflects their origins. They have strong links ideologically with the American Heart Foundation which was formed in the 1950s by a group of doctors who believed that Heart disease was caused by the consumption of saturated fats and cholesterol.
The development of this theory attracted the attention of the vegetable oil industry who riding on the back of this theory found a way of promoting margarines and refined vegetable oils as a replacement for butter, tropical oils and animal fats. Since then the Heart Foundations in the US, Australia and New Zealand have been highly funded by the vegetable oil industry, the very industry that put hydrogenated oils on our table!
The heart foundation propaganda continues now on our television with the likes of Nikki Hart using obese people as a means to promote their low-saturated fat diet. If we can see fat people lose weight, then we assume it must be correct!!
Nikke Hart loves to measure obesity in pounds of butter! Of course consumers would form a link in their mind that butter causes obesity, yet this is a completely untrue! Obesity has arisen in our society long after butter was first consumed!
In fact per gram, butter has less calories than virgin olive oil, and nobody ever links olive oil to obesity.
So how good are the products with the heart tick?
Some are healthy, like vegetables, wholemeal breads, however in many cases these products are far from the most healthy in their range.
Low-fat Sweetened yoghurts, enriched with skim milk are never as healthy as natural full fat yoghurts, but the latter do not get the tick because they contain too much fat.
Sweetened low fat milks for children promote the tick, while unhomogenised farmhouse milk - the most natural milk on the shelf cannot get the tick!
Margarines with 6% tans-fats get the tick, but unrefined butter, coconut oil and lard never get the tick!
Highly refined light olive oils, canola oils, soybean oil have the tick, while high quality virgin olive oils and other unrefined vegetable oils do not get the tick because they are not big enough brands to afford it!
The lesson is this, you don't need the 'tick' to figure out what is good. If it can be grown, raised and cooked in your kitchen, then it is healthy and can be consumed. If it can only be made in a factory, then it doesn't belong inside your body! |
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Current Poll Results
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The milk I consume most is: |
Naturalea 4% unhomogenised (
12 %)
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Farmhouse (4%) unhomogenised (
4 %)
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Standard (3.3%) homogenised (
9 %)
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Low Fat Milk Homogenised (
31 %)
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Real Farm Milk - non pasteurised (
43 %)
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